Bridal Swim - A Blue Life Story


I came across Blue Life within days of leaving the only place to hang out, catch the sun, sea and get front row seating at the hotest bikini fashion shows -  Miami Swim week which takes place in July. Just when you thought you saw the most amazing new designers, and your favourite designers I somehow missed this great brand. What Blue Life have done is what I have been dreaming about (alongside cooler larger sized swimwear and beachwear) is an actual swimwear bridal collection. Not just one or two styles of white bikinis but an actual campaign with amazing imagery and attention to detail which had me salivating for weeks (Take note when you find brands that excite you that is a great sign that they will do exceptionally well). Bizarrely I don't know why more swimwear and beachwear brands have not tapped into this niche market. What you are about to witness below is something that I hope continues and evolves. Well done Blue Life, well done! Love, Love, Love xoxo.



The Bridal swimwear collection focuses on four key capsule collections - Mirage, Magnolia, Tribal and Seashell.

 The Mirage

Focuses on the traditional bridal theme of bright white with delicate embroidery detail on string bikini and matching one piece swimsuit with playful tassels on end of ties.

The Magnolia

Takes on a more beachy/natural side with its use of fabric in nude overlay, white mesh topped of with floral embroidery on the itsy bikini and swimsuit with criss-cross adjustable straps.



The Tribal

In white sands uses floral lace overlay. I fell in love with the Tribal one piece swimsuit in one of the most flattering shapes for us girls with a tummy!  The versatility of this bathing suit is also a plus as back from the 90's fashion archive are the bodies.


The Seashell

Features three shapes, two bikinis and a great go-to boho cover up in pearl. The keyhole bikini shape is great for ladies who like showing off their assets in a fun peek-a-boo way!  The skimpy bikini is great for those ladies who well, just like it skimpy ;) 


Magnolia Bikini . Magnolia one piece swimsuit . Mirage Bikini . Mirage one piece swimsuit . Tribal One piece swimsuit . Seashell keyhole bikini . Seashell skimpy bikini . Seashell V Cape .