ELSE is an elevated, everyday luxury lingerie brand for the modern woman. Their timeless, versatile pieces make you look and feel great, whether you wear them as the foundation of your outfit, or of course—alone. Else lingerie established in 2007, by designer Ela Onur was keen to offer an alternative to conventional lingerie: intimates that are designed to be worn every day, without compromising on style, so that women are no longer required to choose between femininity and comfort on a daily basis. Ela's family come from a long tradition of supplying the world of lingerie, so it was only natural Ela under her brand name Else, followed in their footsteps and creates romantic and beautiful underpinnings. The brand favours the finest fabrics with a delicate beauty, such as lace, which plays a starring role in collections, don't miss out on the 'Petunia' and 'Coachella.'
Else lingerie is naturally elegant but effortlessly stylish, offering a timeless combination of function and grace. Fabrics occupy a central position within her brand’s identity. The designer enjoys mixing different textures to create fresh and original, graphic combinations that never lose their sophisticated allure. Colours are bold and used in monochrome to let the fabrics do the talking. Committed to quality, every Else lingerie garment is individually hand-made in the brand’s own Istanbul workshop.