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Blue Life Swimwear is festival favourite bohemian bikinis, swimsuits, and beach cover-ups by California brand Planet Blue. Over 20 years ago as a tiny shop of organic cotton clothing, Planet Blue has grown into an international designer and retailer for some of the coolest brands on the planet. Founded by owner and designer, Ling-Su Chinn, Planet Blue embodies north-of-boho, south-of-chic, and hailed as the original purveyor of the beachy bohemian aesthetic inspired by its sunny South California roots.
Their swim line, Blue Life, is the epitome effortless individuality and an inspired endless summer. Known for their cheeky bikini bottoms, high-cut one piece swimsuits, plunging necklines, lace trim, and cut-out detailing, Blue Life swimwear screams relaxed, boho fun with effortless sexiness. Whether you're looking for a super deep V-neck lined with lace that shows just the right amount of cleavage or a nautical blue and white bikini that screams playful and classy at the same time, Blue Life has a suit to take you from beach to street on your next tropical getaway or from desert to party at your next music festival.